Overview

Innovative technology and virtual food ordering assistants have made on-demand food deliveries easier and efficient. After getting hit by the wave of Covid -19, the client was not able to generate revenue from its offline store. The client made the decision to take its offline business online with the help of a third-party aggregator. Yet failed to generate even 5% of the sales because of the competitors and nil brand presence on the platform. The case study depicts the contribution of Suffescom in offering the client our basic plan to better the situation for its single restaurant business.

Challenges

The client has to go through a huge drop down in the 90% of sales at the time of pandemic and being dependent on the third party aggregators had a surge of 5% in the sales only.
Giving atleast 20 % to 30 % commission rates orchestrated by the third party on every delivery order with 5 % of sales seems inequitable.
The client was struggling to secure customer retention by building its own brand identity, plus kept on losing the users to the competitors as they keep on going towards better-discounted items and offers.
By not having a brand presence the client was not able to get sufficient orders and kept on losing the remaining ones to other competitors on the third-party platform.

Solution

After adapting our basic plan the client has smoothly overcome these challenges and avoids business cannibalization from third-party delivery aggregators.

With the Suffescom monthly base subscription plans, the client experienced an 80% hike in sales on its own platform.
The client now smoothly manages each and every panel under one platform, without juggling between the different panels of the third-party platform.
The client has its own brand presence with its brand logo & images for a personalised customer experience and 90% of potential leads willing to order from the client’s app.
Avails the complete delivery status to the customer with our technical solutions and is more responsive to the customer queries and disputes that they have to discuss with the restaurant or delivery personnel.

Benefits

Cost Cutting- The client doesn't have to pay the commission to the third-party aggregators for every sale and save efficiently by subscribing to the basic plan.

80% Increase in Sales- Subscribing to our basic plan the client saves money efficiently and invests the saved capital in marketing and email campaigns to increase its brand awareness.

Achieves its Own Customer base- With Suffescom, the client has complete access to the data and insights, that helped to stay connected with the customers by keeping them in a loop with real-time alerts and steadily amplified the business range.

QR- Smoothly keep in check the hygiene and ensures the safety of both customers and staff.

Case Study For Single Restaurant

Overview

Challenges

Solution

Benefits